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July 17, 2017
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Stop Wasting Your Ad Money!

auteur :
Tom Hastain
There are better ways to reach your audience…

Famed businessman John Wanamaker once remarked, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

The digital advertising industry is rapidly evolving. Hortonworks customers are leveraging their structured and unstructured data to generate real insights into their customers and their customer’s behavior. From trends, to patterns, to actionable insights, Big Data gives competitive advantage to the advertisers who know how best to yield it.

If you’re not sure which half of your advertising dollars are wasted, you’re going to be left behind.

Modern digital advertising relies on the ingestion, integration, and analysis of both internal and external data sources. Even the unstructured, but insight-rich mess, of social media can be unraveled and analyzed through Connected Data Platforms, thereby allowing advertisers to gain fresh and relevant insights about their customers, and to inform their next marketing decisions.

Here are just a few Hortonworks success stories from our advertising clients:

  • Mined point-of-sale data to identify high-value shoppers
  • Targeted ads to customers in specific cultural or linguistic segments
  • Syndicated videos according to behavior, demographics, and channel
  • ETL’d toy market research data for longer retention and deeper insight
  • Optimized online ad placement for retail websites

To learn more about how advertisers are using Hortonworks to manage their Big Data and drive their business, visit

To learn more about how companies are leveraging HDP and HDF to transform their business and power the future of data, visit


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